KUPVA Berizin National Anti–Money Laundering Campaign

Client: Bank Indonesia, PPATK & MCC-ICCP (Millennium Challenge Corporation – Indonesia Control of Corruption Project, supported by USAID)

Award Recognition:
National campaign featured across major Indonesian and international media channels.

Project Overview:
A nationwide branding and public awareness initiative supporting Indonesia’s Anti–Money Laundering efforts and Know Your Customer (KYC) compliance, encouraging domestic and foreign travelers to use licensed money changers (KUPVA Berizin – Authorized Money Changer). The collaboration between Bank Indonesia, PPATK, and MCC-ICCP delivered a clear, trusted message: transact only with authorized operators to ensure security, transparency, and compliance with both national and international standards.

Our Role:

• Brand Concept & Development – Creation of the KUPVA Berizin shield logo, inspired by the noble wayang figure Sri Rama. His Gabahan (grain of rice) eye, symbolizing honesty and vigilance, became the campaign’s visual centerpiece.

• Comprehensive Brand Guidelines – Standards for consistent application across all print, broadcast, and environmental media.

• Multimedia Production – Animated training videos and on-camera interviews with the Governor of Bank Indonesia.

• Print & Collateral Design – Posters, handbills, stationery, pamphlets, and advertorials in national magazines.

• High-Visibility Public Materials – Signage and display units for airports, tourist hubs, and urban centers.

• Pre-Print & Production Management – Ensuring quality and consistency across nationwide distribution.

Impact:
Rolled out across Indonesia’s major entry points and public spaces, the campaign created a recognizable national identity for KUPVA Berizin, strengthened public confidence in licensed money changers, and advanced Indonesia’s alignment with global Anti–Money Laundering initiatives.