BANK INDONESIA
KUPVA Berizin National Anti–Money Laundering Campaign
Client: Bank Indonesia, PPATK & MCC-ICCP (Millennium Challenge Corporation – Indonesia Control of Corruption Project, supported by USAID)
Award Recognition:
National campaign featured across major Indonesian and international media channels.
Project Overview:
A nationwide branding and public awareness initiative supporting Indonesia’s Anti–Money Laundering efforts and Know Your Customer (KYC) compliance, encouraging domestic and foreign travelers to use licensed money changers (KUPVA Berizin – Authorized Money Changer). The collaboration between Bank Indonesia, PPATK, and MCC-ICCP delivered a clear, trusted message: transact only with authorized operators to ensure security, transparency, and compliance with both national and international standards.
Our Role:
Brand Concept & Development – Creation of the KUPVA Berizin shield logo, inspired by the noble wayang figure Sri Rama. His Gabahan (grain of rice) eye, symbolizing honesty and vigilance, became the campaign’s visual centerpiece.
Comprehensive Brand Guidelines – Standards for consistent application across all print, broadcast, and environmental media.
Multimedia Production – Animated training videos and on-camera interviews with the Governor of Bank Indonesia.
Print & Collateral Design – Posters, handbills, stationery, pamphlets, and advertorials in national magazines.
High-Visibility Public Materials – Signage and display units for airports, tourist hubs, and urban centers.
Pre-Print & Production Management – Ensuring quality and consistency across nationwide distribution.
Impact:
Rolled out across Indonesia’s major entry points and public spaces, the campaign created a recognizable national identity for KUPVA Berizin, strengthened public confidence in licensed money changers, and advanced Indonesia’s alignment with global Anti–Money Laundering initiatives.
