lia s. Associates 2021
Being informative whilst gaining visibility
Below you will find a list of the latest articles I have written for a great Branding and Design agency in Surabaya, Indonesia. While true, a fair portion of the objective was to educate and to inform, it's main goal concerns the planning, creating and the optimization of content in the hopes to increase visibility in terms of improving their search engine rankings - SEO.
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Bisnis Indonesia 2012
Digital media complexity & dealing with basic business economics
For anyone who takes their digital media service department seriously, they’d know that the cost and production effort to provide Digital creative and other such related services is far more complex and pricier than any form of traditional media advertising, an emergent reality that’s realised globally. And this is not likely to change in the near future due to...
Kontan 2012
Digital platforms paving the way
You’d have to be living in a cave for the last decade or so not to be aware that current communication technologies and communication trends have evolved enormously in the last 10-15 years. We have transitioned from lengthy snail mail to brisk emails to multitasked chats to blogs that invite open commentary to social networks and more recently to Twitter, and that’s not even talking about mobile technologies that provide access to all of those, minus snail mail…
ARE YOU FACILITATING THE EVOLUTION OF COMMUNICATIONS ?
Sindo Magazine 2011
News ways to engage people
You’d have to be living in a cave for the last decade or so not to be aware that current communication technologies and communication trends have evolved enormously in the last 10-15 years. We have transitioned from lengthy snail mail to brisk emails to multitasked chats to blogs that invite open commentary to social networks and more recently to Twitter, and that’s not even talking about mobile technologies that provide access to all…
dmid 2013
How Aussies do it down under
The 72 year old franchise known officially as McDonald’s has often been colloquially nicknamed with varying titles across the globe. Commonly referred affectionately as ‘The Golden Arches, Makku , The Big M , Ronnie Mac’s Steakhouse, McD’s, Mickey D’s and the likes. Never has McDonald’s officially succumbed to the democracy of localised vernacular to brandish their signage with monikers, until now...
Sindo Magazine
Developing creative implementation strategies
As brand developers & marketers in today’s market place develop new brand identities and nurture old ones, so must they develop creative implementation strategies, getting their message out using innovative methods in which to implement their brand communications across multiple mediums...
Kontan
Let’s talk a little about the advertising media industry
You’d have to be living in a cave for the last decade or so not to be aware that current communication technologies and communication trends have evolved enormously in the last 10-15 years. We have transitioned from lengthy snail mail to brisk emails to multitasked chats to blogs that invite open commentary to social networks and more recently to Twitter, and that’s not even talking about mobile technologies that provide access to all of those, minus snail mail…
dmid 2013 Edition 26
In a jiffy… what’s it all about ?
To simplify the term, “interactive” within the advertising arena… be it online or offline, “Interactive” media is a form of presentation or promotion of products, services, and or ideas. It literally is “interactive” because it involves a mutual physical action between the product presenter / promoter and the desired consumer for a number of specified purposes.
dmid 2013 Edition 15
The basic foundation
It goes without saying, having excellent people skills and a willingness to learn a little bit about everything will go a long way, they also need to have strong fundamental office procedural skills to boot. Knowing how to effectively handle complicated spreadsheets and knowing how to prioritize tasks for other people rather than finding themselves overwhelmed by it or by putting that stress onto other colleagues and or subordinates due to their lack of focus
dmid 2011 Edition 06 and Sindo magazine 2011
Digital media complexity & dealing with basic business Successful brand / Advertising Mediums
Realizing that games are fantastically diverse, immersive and have the potential to act as a successful brand/advertising mediums… We believe it’s time that brands better exploit this opportunity. We offer top-notch game development expertise and a deep understanding of branding and brand communications...
Kontan 2012
Advergaming?
The existing global recession has made it a major consideration for brand owners to get the most out of their ever decreasing advertising budgets. One may have questioned at some time, are branded Flash games worth considering as part of your advertising efforts? The simple answer is yes, like anything if managed wisely the benefits are many, more so than your average advertising activity due to the nature of the platform and delivery.
dmid 2011 Edition 19
Keeping up with the times
After a fairly brisk journey on the web for all things “advergaming / gamification”, as expected I came upon many articles both celebrating it’s worth while others boldly stated Advergames as being a load of garbage. The argument would suggest those of the latter probably don’t fully comprehend the underlying phenomenon revolving around why people actively seek to be part of advergaming experiences in the first place. Nor the applied philosophies related...